We're here to help
From expert-grade advice to our flexible payment & return options, we’re here to support you any way we can.
Thousands of items
We’re known for our popular gear bundles that allow you to get everything you need for the best possible price.
Brooklyn born & bred
We’ve been based in Brooklyn for more than 50 years, offering first-class customer service in person, online, and over the phone.
Family owned & operated since 1966
It all started with a little camera shop in Brooklyn. Founded by Abe Berkowitz in 1966, Focus has faithfully served the New York City Metropolitan Area for over half a century. In that time, we’ve built a tight knit community of passionate and multifaceted customers with a wide array of interests and skills.
Through Lifestyle by Focus, we offer items and tools that make life easier. From state-of-the-art kitchen appliances to the latest home, sports, and outdoor goods, we’re passionate about providing a diverse range of high-quality products that enrich the lives of our customers.
Focus is excited to be included in Newsweek’s annual list of the Best Online Shops for the third consecutive year. We are thrilled to be recognized for our efforts to provide a pleasant online shopping experience, and we’re grateful to the staff, vendors, and customers that make it possible.
We're firm believers in giving back to our community. In more than fifty years of business we've donated to and partnered with organizations including The Imaging Alliance, the Memorial Sloan Kettering Cancer Center, Chai Lifeline, and more. We also allow our customers to donate to one of our partners with every purchase. If you represent a charity or community organization, please don't hesitate to reach out to [email protected].
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Discounts & deals
Focus has been assisting corporate, government, and tax-exempt entities with their photography, electronics, and technology related needs for over 35 years.
We’re known for our exceptional customer service, high value gear bundles, and easy-to-use website. But don’t take our word for it; visit our Reviews page to read how real customers feel about Focus.